The Nordic European cluster is located in the Northern part of Europe.
At their core, they have their values built around the idea that no one is more special than others.
Due to this, they tend to put society above individual interests, to not praise accomplishments or refrain from being jealous on others (a.k.a. Jante’s law).
The main countries we should keep in mind are:
- Denmark
- Finland
- Greenland
- Iceland
- Norway
- Sweden
The countries in this cluster
| Cultural Dimensions | Cluster Characteristics |
| Identity | Individualistic |
| Authority | Low-Power Distance |
| Risk | High-Uncertainty Avoidance |
| Achievement | Cooperative |
| Time | Punctuality Short-Term Oriented |
| Communication | Direct Low-Context |
| Lifestyle | Being |
| Rules | Universalist |
| Expresiveness | Particularist |
| Social Norms | Loose Social Norms |
For a walkthrough of the cultural dimensions, you can check out: cultural-dimensions
