Nordic European

The Nordic European cluster is located in the Northern part of Europe.

At their core, they have their values built around the idea that no one is more special than others.
Due to this, they tend to put society above individual interests, to not praise accomplishments or refrain from being jealous on others (a.k.a. Jante’s law).

The main countries we should keep in mind are:

  • Denmark
  • Finland
  • Greenland
  • Iceland
  • Norway
  • Sweden

The countries in this cluster

Cultural DimensionsCluster Characteristics
IdentityIndividualistic
AuthorityLow-Power Distance
RiskHigh-Uncertainty Avoidance
AchievementCooperative
TimePunctuality
Short-Term Oriented
CommunicationDirect
Low-Context
LifestyleBeing
RulesUniversalist
ExpresivenessParticularist
Social NormsLoose Social Norms

For a walkthrough of the cultural dimensions, you can check out: cultural-dimensions 

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