Intro
The Sub-Saharan African cluster has, at its essence, less unity than the other clusters and more of a tribal identity.
The African continent is where we have found proof that the first humans have appeared and where civilisations have begun, with the domestication of animals and creation of tools.
Majority of the population is living in rural areas. And as a remnant from the colonisation times is the fact that the populations have been limited in their capacity and skill set to deal on their own – this, however, has begun to change.
The main countries are:
- Angola
- Burkina Faso
- Burundi
- Benin
- Botswana
- Congo
- Central African Republic
- Congo
- Cote d’Ivoire
- Cameroon
- Cabo Verde
- Eritrea
- Ethiopia
- Gabon
- Ghana
- Gambia
- Guinea
- Equatorial Guinea
- Guinea-Bissau
- Kenya
- Liberia
- Lesotho
- Madagascar
- Mali
- Mauritius
- Malawi
- Mozambique
- Namibia
- Niger
- Nigeria
- Rwanda
- Sierra Leone
- Senegal
- South Sudan
- Sao Tome and Principe
- Swaziland
- Chad
- Togo
- Tanzania
- Uganda
- Mayotte
- South Africa
- Zambia
- Zimbabwe
- South Africa
Cultural Dimensions
| Cultural Dimensions | Cluster Characteristics |
| Identity | Collectivism |
| Authority | High-Power Distance |
| Risk | High-Uncertainty Avoidance |
| Achievement | Cooperative |
| Time | Short-Term |
| Communication | Direct |
| Lifestyle | Being |
| Rules | Particularist |
| Expresiveness | Neutral |
| Social Norms | Tight |
For a walkthrough of the cultural dimensions, you can check out: cultural-dimensions
